Why SEO Is Essential for Growing Your Kent-Based Business Online
5 minute read
For any business with an online presence, simply having a website is not enough. Without proper Search Engine Optimisation (SEO), your website may struggle to attract visitors, generate leads, or drive sales. SEO ensures your website ranks higher in search engine results, increasing visibility and credibility over time.
For businesses in Kent, SEO plays a particularly important role. Whether you have a brand-new website trying to establish a presence or an older site that has become disorganised over time, a structured SEO strategy can significantly improve your digital performance.
Why New Websites Struggle in Search Engines (And Why That’s Fair)
New websites often find it difficult to rank well in search results. While this may seem frustrating, it is actually a necessary safeguard. Search engines like Google prioritise trust and reliability to maintain their reputation for delivering high-quality, relevant results. Label your site correctly, stay on subject, and avoid impatient tactics—your focused efforts in providing a useful resource or offer for your target audience will be rewarded over time.
If new websites could instantly appear at the top of search results, it would create an environment where inexperienced businesses or potentially fraudulent sites could outrank well-established, trusted companies. This would diminish Google’s credibility and put users at risk.
Instead, search engines require new websites to prove their value over time. This is why an effective SEO strategy is essential.
Building Trust Takes Time – Google evaluates factors such as user engagement, content quality, and link-building before a website gains authority. Powerful links include Google Maps, social networks, and online directories—all providing the same consistent information as your website.
Establishing a Competitive Edge – Competitors who have been active for years have built up credibility. Without SEO, a new website will struggle to compete. We know where to go to immediately create a positive impact online for your website.
SEO Delivers Sustainable Growth – While paid advertising can provide an initial boost, SEO ensures a website continues to gain traffic organically without relying solely on ads.
A well-structured SEO strategy helps new websites build authority, attract visitors, and improve rankings over time, leading to long-term success.
Why Older Websites May Require an SEO Overhaul
Websites that have been active for many years can also face SEO challenges, especially if they have undergone multiple updates without a clear structure. Over time, issues can accumulate, negatively impacting search rankings.
Common problems with older websites include:
Disorganised Content – Frequent updates or content changes may result in a site structure that is no longer optimised for search engines.
Broken Links and Outdated Pages – As websites evolve, links may become broken, and old content may no longer align with current search trends.
Keyword Dilution – Over time, content may lose focus, making it less effective for targeted search terms.
Outdated SEO Practices – Google regularly updates its ranking algorithms. Techniques that were effective in the past may now be less relevant or even harmful to search rankings.
Slow Website Performance – Older websites may not be optimised for modern technical SEO standards, resulting in slow loading times and poor mobile usability.
Upgrading to the it’seeze Platform for Immediate SEO Benefits
A quick and effective way to improve the SEO performance of an older website is to move it to a technically optimised platform. The it'seeze website system is designed to meet Google’s latest technical requirements, ensuring your site is structured for optimal search performance.
Key benefits of switching to the it’seeze platform include:
Faster Load Speeds – Google prioritises fast websites, and our platform ensures optimised performance.
Mobile-First Design – With mobile searches now dominating online activity, our websites are fully optimised for mobile users.
SEO-Friendly Code Structure – The platform is designed with structured data, clean code, and built-in SEO features, making it easier for Google to index and rank your site.
Secure Hosting and HTTPS – Security is a ranking factor, and all it’seeze websites are fully secure and regularly updated.
For businesses with older websites that are struggling to rank or keep up with modern SEO requirements, switching to a more advanced platform can provide instant improvements.
SEO vs Google Ads – A Smarter Long-Term Investment
Many businesses turn to Google Ads to generate traffic quickly, but this approach requires continuous spending. While paid advertising has its advantages, SEO is a more cost-effective and sustainable strategy in the long term.
SEO Provides Lasting Results – Unlike paid ads, which stop driving traffic as soon as the budget runs out, SEO continues to deliver results without ongoing costs.
Users Trust Organic Results More – Many internet users scroll past paid adverts in favour of organic search results, which are seen as more reliable.
SEO Reduces Dependency on Advertising – By improving search rankings organically, businesses can attract visitors without relying on constant ad spend.
For businesses with a long-term growth strategy, investing in SEO ensures continued online visibility and lead generation, even when advertising budgets fluctuate.
Not All SEO Advice is Created Equal – Choose Carefully
When seeking SEO guidance, be cautious about who you take advice from. A key indicator of credibility is whether the person or company offering advice is actually ranking well for their own industry terms.
At it’seeze Ashford, our own website ranks highly for competitive search terms, proving that our strategies work—not just for clients, but for ourselves as well. Try 'web design Ashford', try 'web design Kent'.
We apply the same proven SEO methods to your website that have delivered real results for our own business. What’s more, we are in a sea of competitors all claiming to do what we do, but many haven’t done what they needed to do themselves yet.
How SEO Can Benefit Kent-Based Businesses
For businesses in Kent, SEO offers a unique opportunity to gain local visibility and attract customers within the region. A tailored SEO strategy can:
Improve Local Search Rankings – Appear in searches for terms such as “best restaurant in Ashford” or “dog-friendly café in Canterbury.”
Increase Website Traffic Without Paid Ads – Attract visitors who are actively searching for services in Kent without relying on advertising spend.
Compete with Larger Businesses – A well-optimised website allows local businesses to compete effectively against larger national brands.
For companies looking to expand their customer base, strengthen their online reputation, and achieve sustainable growth, SEO is an essential tool.
Whether your business has a new website that needs visibility or an older site that requires an SEO refresh, investing in the right strategy can make a significant impact. Contact Nick Templeton at it'seeze Ashford today for a no-obligation consultation. we provide SEO services designed to help businesses in Kent grow online. Our expertise in technical SEO, content strategy, and website optimisation ensures that your site performs at its best in search rankings. Contact us here.
Tagged as: SEO
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