They may sound basic but single page websites are actually used by a lot of businesses and can be very beneficial. They are essentially a web design in which all of a business’s content and information is contained on a single page. It means that everything is right in front of the user and if they want to view more of anything, all they need to do is click on a navigation link or scroll down further. 
Recently, these single page website designs have become an incredibly popular choice for businesses. With that in mind, it’s worth exploring this trend in more detail. As such, this post is going to look further into the pros and cons of using single page websites. 
The Benefits of Single Page Websites 
There are a few different benefits to single page websites, which include: 
1. They Improve User Engagement 
Users now have access to a variety of websites from all over the world. As such, they have high expectations as to what to expect the minute they land on a homepage. You have a very short amount of time to grab a user’s attention and one of the best ways you can do this is with a single page website. This is because when you use one of them you are able to condense all of the information you’re trying to convey in a short space and condense any website clutter as a result. This is a good way to make it quicker, easier and a lot simpler for visitors to be able to find what they’re looking for. You will be able to quickly capture an audience’s engagement with a snappy web design, relevant content and key messages. 
2. They Equate To A Better User Journey 
These websites are also much easier for users to navigate because they do not need to jump from one page to another and instead are able to just scroll on a single page. You have more control over their experience too as you will be able to work out what a user’s first impression will be, how they might react to your site and then, with that in mind, you can create a path that leads customers to the most relevant content. 
3. They Are Responsive Across All Devices 
Regardless of how your website is set out, professional web designers today are always making sites with devices in mind. That being said, with single page websites, they are even easier to use on devices. This is very important as the majority of people browsing the internet will be doing so on their phone rather than on a computer. Their layout is very similar to popular social media apps like Twitter and Instagram, which are renowned for being easy to use on mobile devices. 
The Disadvantages of Single Page Websites 
Of course, there are also disadvantages to having a single page website. These include the following: 
1. There Are Limitations With SEO 
Using SEO is one of the best ways that you can generate traffic to your site. This is because you can create content that contains keywords pertaining to your industry. As such, when a prospective consumer searches a query pertaining to the market that you operate in, a link to your website will come up as a means to answer said question. 
One of the downsides to single page websites is that when people search for keywords, your site will not be able to rank as highly without appearing to many as saturated or spammy. There is also difficulty with single page websites because of that fact you cannot have a blog section and the majority of SEO content will be produced in a blog. The end result is that it will be difficult to generate organic traffic to your site. 
2. They Can Be Bad For Page Loading Speed 
Page speed is a crucial factor both for SEO purposes and also for keeping people on your website. If you are constantly updating and adding information to your single page website, this can have an impact on the loading time of your website. This will also be reduced if you have images, videos and graphics on your website. People are going to be less likely to stick around on your site if they are waiting too long for it to load. 
3. Hard To Analyse Customer Usage 
Google Analytics is a great tool to use when you are trying to work out how people are using your website and what pages are most and least popular. The difficulty is that single page websites are exactly that, single page. As such, all customers will begin and end on the same page. This will mean it is harder to run digital marketing campaigns as you will not know which aspects of your website work and which don’t. 
Should You Use a Single Page Website? 
It can be difficult knowing whether or not you should use a single page website. Realistically, whether or not it will be right for you will depend largely on what your business does and what the purpose of your website is. If you need some help in determining this, then you should consider consulting a professional web design company such as it’seeze Web Design Ashford
Here at it’seeze Ashford, we will sit down with your business in order to work out exactly what it is that your business does and tell you the best affordable website package that will apply to your business’s goals. It may be that your business will benefit from having a single page website, whereas others will need to have multiple pages in order to function efficiently. 
If you would like to speak to the team here at it’seeze Ashford about the web design services that we offer and how we can help your business grow, then do not hesitate to get in touch. We will be happy to discuss what would be best for your business and assist you with your continued growth. 
Nick Templeton Web Designer
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This article is brought to you from the desk of Nick Templeton, consultant for it'seeze Ashford, Kent.  
Nick is keen to see local business get great websites that work well on mobiles - without them costing the earth! If you want to find out more about our web design services, feel free to contact us for more information. 
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